Business Strategy in Practice (Project-centered Course)


A Capstone Project is an assignment designed specifically to apply and showcase the skills you learned in the Specialization. To this end, the Business Strategy Capstone Project, a comprehensive Strategic Analysis, provides an opportunity for you to synthesize concepts and knowledge from the four prerequisite courses in the specialization. In this course, developed at the Darden School of Business at the University of Virginia, you will be guided through your project by top-ranked faculty. You may continue with the organization you selected for previous assignments or select a new organization for this project. You will analyze the current state of the organization, strategic issues facing the organization, strategic paths the organization might pursue, make a recommendation of the best path for the organization to pursue, and write an Executive Summary. Your finished project will serve as an artifact showcasing your ability to conduct research on/within an organization, select and apply the most appropriate analytical tools, build a well-supported case for a specific position, and effectively communicate key points with executive leadership.

What you will learn

Welcome and Getting Started

Welcome to the Business Strategy in Practice project-centered course and congratulations on completing the four prerequisite courses! In this course, you will bring together all that you have learned and employ your toolkit to develop your comprehensive Strategic Analysis. To get started, watch our “Welcome to the Business Strategy in Practice” video lecture. Then, read our Course Overview so you get a sense of what’s ahead, including four milestones to help keep you on track to complete your project within the eight weeks. We are excited to watch you put your learning into action! Good luck, work hard, encourage one another, and enjoy!

WIP Milestone 1

Welcome to Week 2. This week you should continue working on WIP Milestone 1 so that you are ready to submit your assignment by the end of the week. Good luck and work hard — thorough research will help you build a solid foundation for your project!

WIP Milestone 1 Peer Reviews, Start WIP Milestone 2

Welcome to Week 3. This is “buffer” week allowing time to complete your peer reviews — providing as much constructive feedback as possible — and then to start working on WIP Milestone 2.

WIP Milestone 2

Welcome to Week 4. This week you should continue working on WIP Milestone 2 so that you are ready to submit your assignment by the end of the week. Good luck and work hard — you will need a solid understanding of the different options and strategic paths in order to make your recommendation in the next milestone!

What’s included