Developing Strategies to Win in the Marketplace

Description

This course will teach you the fundamentals of strategy formulation and execution. Strategy is all about winning in the marketplace, yet very few companies can do so consistently. In this course, you will learn different tools and frameworks that you can use to create winning strategies.

What you will learn

Course Introduction

This course deals with the fundamentals of strategy formulation and execution. Strategy is all about winning in the marketplace, yet very few companies can do so consistently. In this course, we will dive head-on into different tools and frameworks that you can use to create winning strategies.

What is Strategy?

In this module, we will talk about what is strategy? How can you distinguish between a good strategy and a bad strategy? What are the five elements of the strategy diamond framework? How to design a strategy for any company using the strategy diamond framework?

Industry and its Implications for a Firm’s Strategy and its Performance

In this module, we will talk about Importance of the firm’s environment for its strategy creation and its long-term performance, industry analysis using Porter’s five forces framework, and strategist and the industry analysis.

Resource Based View of Strategy

In this module, we will talk about why some firms have superior performance compared to others, what makes firms sustain that superior performance over a long period of time, and resource-based view of strategy.

Competitive Advantage

In this module, we will talk about what does competitive advantage mean? What is value-based strategy? How to use value-based strategy framework to identify the drivers of competitive advantage.

What’s included