Digital Consumer Search and Marketing Specialization


Digital Consumer Search and Marketing builds on the foundations of digital consumer behaviour and digital marketing. You will learn how to optimise marketing efforts across digital channels.
By the end of the specialization, you will have a good understanding of the design and implementation of digital marketing strategies, as well as the importance and use of digital media and tools including:
Search Engine Optimization (SEO) Content Marketing Social Media Marketing Mobile Marketing Pay Per Click (PPC) Web Analytics
Email Marketing.

Analyse how successfully real-life companies have implemented key relevant topics in their digital marketing strategies. Apply your knowledge in a practical context, through reflective tasks, case studies and creating your own digital marketing plan.

What’s included