Digital Marketing Foundations Online Class

Learn the key skills, strategies, and techniques of digital marketing—a key skill to support the success of your brand and business.


Course description

Learn how to promote your brand or business effectively online and develop a targeted marketing strategy that engages potential customers across the digital landscape. In this course, Brad Batesole articulates today’s digital marketing techniques—including how to build a successful online marketing campaign across channels: Search, social media, email, and display.

Learn how to build and connect with communities on social networks, the best practices for paid media, and discover what makes an email marketing campaign successful. This course also covers key digital marketing skills, like marketing analytics, content marketing, and customer engagement, as well as recommendations for expanding your digital marketing skill set. Upon completing this foundational digital marketing course, you’ll be equipped with the essential skills and strategies to navigate today’s digital landscape.

What’s included