Entrepreneurship Capstone


Integrate the tools and concepts from the specialization courses to develop a comprehensive business plan. Choose to enhance new venture concepts previously explored in specialization courses, or develop a new concept for this capstone project. Develop a comprehensive, customer-validated business model and create an investor pitch for the concept.

With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland’s master’s degree in technology entrepreneurship, an innovative 100% online program. Learn more at http://mte.umd.edu.

What you will learn

Defining the Opportunity

Value innovation, your solution, and your initial business model canvas

Discovering the Customer

Discovering the customer and interviewing customers

Understanding Customers

Analyzing customers

Creating the Marketing and Sales Strategy

Marketing mix, sales forecasting, and managing the sales pipeline

What’s included