This courses provides an understanding of the available DM channels that marketers can use to achieve the digital marketing targets that have been derived from the marketing objectives for a product or brand. Given the nature of the online world, which is constantly evolving and expanding—new channels are developing with greater frequency, and audiences are continuously exploring new sources of online content—digital marketers must regularly assess and reassess digital marketing channels for their effectiveness and applicability in helping achieve the company’s overall organizational goals and objectives. The course can be taken by professionals and students interested in
gaining a basic understanding of Digital Marketing. The many authors,
advisers, and reviewers of the course have worked in numerous Sales and
Marketing areas and geographic regions across a variety of industries.
Thus, insights provided by them make this course industry
independent. The course defines Digital Marketing in terms of processes
that comprise a series of actions that leads to a particular result.
Each process requires specific inputs and then uses tools to create
Who this course is for:
- Anyone interested in knowing more about Digital Marketing channels can take up this course.