Description
This course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, focuses on challenges faced by existing private businesses when they attempt to grow substantially.
What you will learn
Course Overview
This module introduces the course.
The Truth About Growth
This module presents an overview of growth in business with common myths and truths. There is a required reading: Edward D. Hess, “Growth is the Dynamic Confluence of Strategy, Entrepreneurship, and Values.” An option case study reading on Eyebobs Eyeware, Inc is also available. Please visit the Eyebobs website at https://www.eyebobs.com and think about whether Julie’s vision and customer value proposition connects with you. What do you like about the site? What do you dislike? Why is her website so important to her business? What should Julie do to keep her website “fresh”?
Fellers Gourmet Workshop
This module presents a series of questions to discover if you are ready for growth. The required reading is by Edward D. Hess, 3 Fellers Bakery, Case Study.
The 4 P’s
This module presents the four P’s of growing a business: planning, prioritization, pace and processes. The four ways to grow your business are improvements, innovations, scaling, and strategic acquisitions. The required reading is Edward D. Hess, “Defender Direct, Inc.: A Business of Growing Leaders,” Case Study.
