Description
What is innovation management? How do firms bring in new business models and get new products and services to the market? Go on a nine-week journey through innovation management concepts, theories of idea generation, selection, strategy formulation and implementation in this MOOC in Innovation Management. In it, you will also learn the tools for implementing innovation projects yourself.
Guided by world-class academics, you will develop an innovative mindset and expertise in how firms successfully create new ideas for marketing new products. The syllabus also includes sessions about innovation strategy, idea management and social networks.
During this course, you will learn how to:
• use the main innovation management terminology and concepts
• explain the adoption life cycle and innovation adoption at the individual level
• define creativity and explain how creativity can be stimulated
• recognise and describe three types of idea management systems
• explain what an innovation strategy is and why it is important
• describe what a product portfolio is
• explain how innovation projects should be selected and managed
• explain the importance of teams, team structures and networks for innovation.
Rotterdam School of Management, Erasmus University (RSM) is one of Europe’s leading business schools, and ranked among the top three for research. RSM’s primary focus is on developing business leaders with international careers who carry their innovative mindset into a sustainable future. Go to www.rsm.nl for more information.
This nine-week MOOC in Innovation Management is taught in English. There is no fee to participate in the programme.
What you will learn
Introduction
After this week’s studies and the associated exercise, you will understand the meaning of innovation and innovation management. Also, you will learn to identify and differentiate between various types of innovation. As a result, you will become acquainted with basic terminology that will help you to better process and understand the course content of the following weeks.
Innovation Strategy
You will learn to how to create and evaluate an innovation strategy. You will be able distinguish between creating and capturing value. The you will able to explain what innovation ecosystems are and why they are so important in today’s world.
Creativity
Creativity is essential if an organization wants to gain a competitive advantage. All innovations begin with creating ideas. After this module you will understand what creativity is and how you, other people and groups become more creative. You will also get to know two creativity methods, brainstorming and design thinking.
Idea Selection
Organizations receive many new ideas from employees, suppliers, and customers. But they often do not realize the innovative potential of these ideas because they fail to properly manage them. By studying this module and doing the associated exercises, you will understand the basic principles of idea management. You will learn how to select and evaluate ideas and in which situations we are likely biased when selecting and evaluating.
