Machine Learning for Marketing

Offered by O.P. Jindal Global University. Learn Machine Learning Techniques in Marketing. This 5-course Specialization from Jindal Global … Enroll for free.


What you’ll learn

  • You will create a digital marketing plan and an Ad Campaign on Google Ads using KPIs to evaluate the performance of campaigns.
  • You will use Google Analytics, Google search engine, Python programming language, and Anaconda Navigator to make informed marketing decisions.
  • You will also use text mining techniques for sentiment analysis and customer feedback analysis in marketing.

What’s included