As a modern marketer, you have a wealth of digital marketing solutions at your disposal. How do you determine which ones are right for you and your organization? In this course, marketing expert Anson Alexander digs into the tools available to you across the different areas of digital marketing, providing you with key insights along the way. Anson presents industry-leading solutions for social media marketing; digital advertising; content creation and curation; team collaboration; advanced analytics; affiliate and influencer marketing; and search engine optimization (SEO). When you finish this course, you’ll be better equipped to navigate the world of digital marketing and pinpoint the best tools for your organization.