Startup Success: How to Launch a Technology Company in 6 Steps

Serial Entrepreneurs Michael Stonebraker and Andy Palmer share their years of start-up experience in six (not so) easy steps.


This course discusses the lessons learned by Michael Stonebraker and Andy Palmer during their start-up endeavors over a 30-year period. The lessons are distilled into six steps that any entrepreneur can follow to get a company going.

Topics include the generation and assessment of ideas, the challenges of building a prototype, the recruitment of a talented team, the closing of the first financing round, and pursuing growth with the right business leadership.

What you’ll learn

  • Assess product ideas for rapid development and commercialization.
  • Understand the start-up team, develop partnerships, and produce a prototype.
  • Prepare and evaluate strategies to identify and court the vital first few customers.
  • Anticipate organizational challenges to motivating and leading the start-up team.
  • Develop key steps toward making a pitch and negotiating a deal with venture capitalists or seed investors

What’s included

  • Category: